Quarterly Release Design System
Transforming a fragmented quarterly release page into a scannable, scalable design system that makes new features instantly understandable.
About the project
Articulate's quarterly "what's new" page was overwhelming and unintentional; product screenshots didn't offer an effective or compelling representation of the new and exciting features. As Lead Designer, I led the initial research and system creation, developing a scalable design system that isolates and highlights individual features while maintaining product accuracy. I then iterated with Brand Designers and validated the system with the Product Design team to ensure accurate product representation.
Skills
• Design Systems • Visual Design • Iterative Design • Deep Product & Feature Knowledge
Cross-collaboration
Throughout this project, I worked cross-functionally with Brand Designers from other teams to ensure the system worked across web, campaign, and motion disciplines. I also collaborated with Product Designers and Product Managers to validate accurate product and feature representation.
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Overview of thumbnails in the updated design system
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Here is the page BEFORE we implemented the design system
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Here is the page AFTER we implemented the design system!
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