Hero Motion Engagement Test
Exploring how animation could transform static hero images into engaging, compelling experiences.
About the project
Planned and storyboarded animated hero section concepts to test whether motion could improve user engagement. Led the design strategy from concept development through storyboarding and motion planning, and coordinated with cross-functional teams to execute and validate the approach.
Skills
• Design Strategy • Web Design • Storyboarding • Motion Planning • A/B Testing
Cross-collaboration
Throughout this project, I worked cross-functionally with Motion Designers to animate the concepts, Paid Acquisition to test and analyze results, and Design Leadership and Web Developers to plan broader implementation.
See an overview of some of the project assets below
01
Final Outcome for the Rise hero image
02
Final Outcome for the Storyline hero image
see also
